10 thoughts on “Will using schema.org metadata improve my Google rank?

  1. Thanks Martin for the link to Tony’s stuff. There has been some discussion of Schema.org extensions for educational courses, with mentions of XCRI, of course. LRMI decided to focus on “creative works” rather than events, though the properties may be useful. I think “will LRMI be of any use if Google don’t use it” may be another question to answer as a blog post.

  2. I can certainly see the logic behind using schema.org but I don’t think it improves rankings either, all it does is drill down content so search engines know what it’s about – this in turn should make your pages appear in more relevant searches but it won’t make your site go up or down in these rankings.

    The thing is I’m in two minds about schema.org because on the one hand it’s good to get rid of any ambiguity concerning what your contents about but on the other hand, isn’t this what contents supposed to do on its own? Basically, if Google and co don’t know what your content is about then your content is useless and I very much doubt anyone who writes useless content is going to bother using schema.org. But then again, if Google supports schema.org does this mean they WANT to rank this useless content?

    I think it’s a dangerous game their playing because anything that encourages poor content is a bad idea. A webmaster should ALWAYS be encouraged to write quality content that is keyword rich and unambiguous for search engines. Schema.org gives an excuse for sloppyness which is never good. Not to mention all the black hatters out there who will undoubtedly use schema.org to mislead Google and get themselves listings where they don’t belong.

    Time will tell I guess!

  3. I think it’s possible that one of the reasons for adoption of schema.org markups could be speed of delivery of results.

    Looking to the long-term, Google are trying to return more relevant results to speech-oriented searches on mobile devices. With the sheer number of new websites produced each day, this must place an enormous strain on Google servers to hunt through their cached records.

    Instead of this, if users suggests to Googlebot through microdata what each individual piece of data is about, then Google could store this separately on another layer of servers which could instantly produce exact results to give mobile users quickly and then go off and search their cache servers for ‘evidence’ to support it for the organic search results.

    What do you think?

  4. But if you are not able to implement schema.org recommendation properly in your website then let me assure you, you are going to hit it much more than anything else as it will generate a lots of error in google webmaster central and thus you will receive a very less traffic. So instead of using schema.org i would love to add some other coding standard. What do you think about this? Waiting for your kind attention in this case.

    1. Rakesh, what other coding standard did you have in mind? For me the key advantage of schema.org is that Google support it.

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